SEO content strategy is the process of planning, writing, and optimizing content around real keyword research and search intent, rather than publishing on a schedule. It’s the discipline that connects what your customers actually search for to the pages you publish.

A blog publishes on a schedule. SEO content strategy targets specific keywords and search intent behind every page, and ties new content into your site’s existing structure, so it’s built to rank, not just to exist.

Keyword research and competitor gap analysis. We find what your customers are actually searching for and where your competitors are ranking that you’re not, then build a content plan around those specific opportunities.

Your plan includes a set number of content pieces per month, 10 on the Starter plan, 15 on Growth, a mix of new pages and refreshed content based on what your keyword research shows your site actually needs most that month.

Both. Existing content that’s close to ranking often gets refreshed before we write anything new, it’s usually faster to improve a page already getting some traffic than to start from zero.

New content typically starts showing ranking movement within 60 to 90 days, though competitive keywords can take longer. Refreshed existing content, if it already has some authority, often moves faster.

We handle it. Every piece of content starts with our own keyword and search intent research, based on what your customers are actually searching for and where your competitors are already ranking. You don’t need to come with a list of topics.

Topical authority is how much Google trusts your site as a genuine source on a subject, built by publishing multiple connected, in-depth pages on related topics rather than one isolated post. It’s a major factor in whether new content ranks quickly or struggles.

No. Every plan is month to month. You’re free to leave anytime, though content behaves differently from most services, once a page ranks, it tends to keep ranking with minimal upkeep. Most clients stay not because they’re locked in, but because stopping mid-strategy means losing momentum on pages that were about to compound.

Yes. Location pages, service pages, and blog content are all part of the same content strategy, built around the specific searches each page needs to rank for, not treated as separate, disconnected projects handled in isolation.

Keyword rankings, organic traffic, and conversions on the page, not just word count or publishing frequency. If a piece isn’t moving any of those numbers, we revisit or refresh it rather than leaving it as-is.