How to Find Your Google Business Profile ID (and Place ID)

If someone has asked for your Google Business Profile ID, there’s a good chance they mean one of two different numbers. Google uses more than one identifier for a listing, and they aren’t interchangeable.

This guide shows where to find each one in under a minute, which one you actually need, and the thing most people are really after when they go looking: a direct link for customers to leave a review.

 

Which ID Do You Need?

• Business Profile ID: the unique identifier for your listing inside Google Business Profile. It’s the number Google support asks for when you contact them about your profile.
• Place ID: the identifier Google Maps uses for a location, a long string that usually begins with “ChIJ”. It’s used by developers, review tools, website widgets, and to build a direct review link.

Rule of thumb: if Google support is asking, send the Business Profile ID. If a developer, review platform or website plugin is asking, they almost always want the Place ID. If you’re not sure, ask which one they mean before sending anything.

 

How to Find Your Google Business Profile ID

This is the official location, and it only takes a few clicks. You need to be an owner or manager of the profile.

1. Sign in to the Google account that manages your profile.
2. Open your Business Profile by searching your business name on Google, or go to business.google.com.
3. Select More (the three dots), then Business Profile settings.
4. Select Advanced settings.
5. Your Business Profile ID appears at the top. Use the copy button rather than typing it out.

If you manage several locations, check you’ve opened the right one first. Each location has its own ID, and sending the wrong one is the most common reason a support request goes nowhere. Our guide to local SEO for multiple locations covers keeping multi-location profiles organized.

 

How to Find Your Google Place ID

You don’t need to be signed in for this one, because the Place ID belongs to the public Maps listing.

1. Search for “Google Place ID Finder” and open Google’s developer tool of that name.
2. Type your business name and location into the search box on the map.
3. Select your business from the suggestions.
4. The Place ID appears in the info box on the map. Copy it in full.

Place IDs are long and case sensitive, so copy rather than retype, and check nothing got cut off at the end.

If your business hides its address as a service-area business, it may not appear in the finder the same way a storefront does. In that case, the Business Profile ID from Advanced settings is the reliable identifier to use.

 

What Most People Actually Want: A Direct Review Link

Nine times out of ten, the search for an ID starts because someone wants a link that opens the review box directly. That’s worth doing, because every extra step between “happy to leave a review” and the review being written loses customers.

The easy way: open your Business Profile while signed in and select the option to ask for or get more reviews. Google gives you a short review link to copy and share. No ID needed. For most businesses, this is all you need.

The manual way: with your Place ID, build a link in this format:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Replace YOUR_PLACE_ID with your own ID, then test the link in a private browser window before using it anywhere.

Once you have the link, put it where the customer is happiest: on the invoice, in the job completion text, in email signatures, and on a printed card with a QR code. The businesses that collect the most reviews aren’t doing anything clever. They just make asking automatic. There’s more on building that habit in how to get more Google reviews.

 

If Your Profile Is Suspended

A suspended listing may not appear in Maps or the Place ID Finder. You can often still sign in to Business Profile and read the Business Profile ID from Advanced settings, which is exactly what you’ll need when contacting support about the suspension.

If you can’t sign in at all, look for the ID in older review links, integrations, or records from a previous agency. Then work on resolving the suspension itself. Our guide on why a Google Business Profile isn’t showing up covers the most common causes.

 

Common Mistakes

• Sending the wrong ID: a Place ID where a Business Profile ID was asked for, or the reverse.
• Copying a cut-off ID: these strings are long, and a missing character breaks the integration without an obvious error.
• Using the wrong location’s ID: in a multi-location business, each listing has its own.
• Assuming a Place ID never changes: it can change if a listing is moved or significantly altered. If a review widget or integration suddenly stops working, check the ID first.

 

Frequently Asked Questions

 

Where is my Google Business Profile ID?

Open your Business Profile while signed in, select More, then Business Profile settings, then Advanced settings. The Business Profile ID is shown at the top with a copy button.

 

What is a Google Place ID?

A unique identifier Google Maps uses for a location, usually starting with “ChIJ”. Developers, review tools and website widgets use it, and it can be used to build a direct review link.

 

Is the Place ID the same as the Business Profile ID?

No. The Business Profile ID identifies your listing inside Google Business Profile and is what Google support asks for. The Place ID identifies the location on Google Maps and is what most tools and integrations use.

 

Can I find my Business Profile ID without being an owner?

The Business Profile ID in Advanced settings is only visible to owners and managers. Anyone can find a public listing’s Place ID using Google’s Place ID Finder.

 

How do I create a Google review link?

The simplest way is to use the ask for reviews option in your Business Profile, which gives you a ready-made short link. You can also build one manually using your Place ID in Google’s review link format.

 

Does each location have its own ID?

Yes. Every location has its own Business Profile ID and its own Place ID.

 

Who else needs access to find this?

If an agency or team member needs your ID regularly, add them as a manager rather than sharing your login. Here’s how to add a manager to your Google Business Profile.

 

From an ID to More Reviews

Finding the ID takes a minute. Turning it into a steady flow of reviews is the part that moves rankings, and it’s where most businesses stall. Review strategy is a core part of our Google Business Profile optimization work, built into the moment each job finishes so it happens by default.

If you want to see how your profile compares to the businesses ranking above you, get in touch for a free audit.