Getting your business cited inside an AI answer comes down to a handful of things that genuinely work, and a much longer list of tactics being oversold. After cutting through the noise, here are the five that move the needle, each backed by current research rather than guesswork. 1. Lead With a Direct, Self-Contained […]
GEO is the new buzzword in marketing for 2026. Generative Engine Optimisation. Optimising your business to appear in ChatGPT, Claude, Perplexity, and Google’s AI Mode answers instead of just traditional search results. Every marketing agency, conference speaker, and LinkedIn influencer has an opinion on whether GEO is the future, whether SEO is dead, and whether […]
Zero click searches now account for 60 percent of all Google searches and 77 percent of mobile searches. That means more than half of all Google queries end without the user ever clicking through to a website. For content publishers and information sites this trend has been devastating. Lost traffic. Lost ad revenue. Layoffs across […]
ChatGPT has 800 million weekly active users in 2026. A meaningful percentage of them are asking it questions about local businesses. “Best roofers in Houston.” “Reliable cleaning services in Phoenix.” “Top rated plumbers near me.” When ChatGPT answers, it names specific businesses. The businesses it names get recommendations to potential customers without those customers ever […]
If you have ever asked ChatGPT or Perplexity to recommend a business and watched your competitors appear while you do not, you have run into one of the most frustrating visibility gaps in modern search. Understanding why AI recommends some businesses and ignores others starts with one uncomfortable truth: the AI did not make a […]
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google uses to judge whether content is genuinely worth showing people. In an era where AI can generate an article in seconds, E-E-A-T in the AI era has quietly become one of the most important things separating businesses that rank from businesses that […]
If you have searched Google recently you have probably noticed something different. Before the usual list of blue links there is now a written answer at the top, generated by AI, that often answers the question completely. Many people read it and never click through to a website at all. That single change is reshaping […]
